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WestJet Rebranding

Category

Branding

Date

May 2014

Description

WestJet Airlines is a Canadian low-cost carrier that provides schedule and charter air service to 90 destinations in Canada, the United States, Europe, Mexico, Central America and the Caribbean. This company needed a brand identity that connected with their target audience. With fresh colour schemes and a custom-designed logo based on the company's values, the brand will be given a much broader audience and more meaning to their branding.