Background: Canada Drives, a leading provider of auto financing, recognized the need to improve the way colleagues work across departments to increase efficiency and productivity. To address this need, Canada Drives launched the Alpha Project, an internal initiative with the objective of harmonizing workflows across departments.
Objective: The primary objective of the Alpha Project was to improve the way colleagues work across departments to increase efficiency and productivity.
Implementation: As the lead graphic designer for the Alpha Project, my role was to create the project's logo and landing page design, and develop the iconography to be used across the project. I worked closely with the project team to understand their needs and develop a design that effectively conveyed the project's objectives.
Deliverables: The deliverables for the Alpha Project included a logo, landing page design, and iconography. The logo and landing page design were used to create a consistent visual identity for the project, and the iconography was used to help users navigate the project's various components.
Deliverables: The deliverables for the Alpha Project included a logo, landing page design, and iconography. The logo and landing page design were used to create a consistent visual identity for the project, and the iconography was used to help users navigate the project's various components.
Results: The Alpha Project was successful in achieving its objective of harmonizing workflows across departments, and the design elements created played a crucial role in this success. The logo and landing page design helped to create a consistent visual identity for the project, and the iconography made it easy for users to navigate the project's various components.
Conclusion: This case study shows how effective design can play a crucial role in the success of an internal project. The assets helped to create a consistent visual identity for the project and made it easy for users to navigate its various components. This contributed to the project's success in achieving its objective of harmonizing workflows across departments, and increasing efficiency, and productivity.
Team:
Lead Designer - Sadi Santos
Frontend Developer - Devin Cook
Project Manager - Jose Molitor
Team:
Lead Designer - Sadi Santos
Frontend Developer - Devin Cook
Project Manager - Jose Molitor
Logo
Symbol
Wireframe
Dark Background Application
Monochromatic Versions
Landing Page
Iconography